Provide a makeup service and tools

01 Provide a makeup service: communication, posture, hygiene

Communication, posture, hygiene

Your main goal is to satisfy the client. The client will base his or her judgment on your makeup skills, but will also judge your service based upon your communication, knowledge of your products, the type of advice you give, as well as your charisma.
Before applying or recommending makeup to your client, there are several factors to identify to ensure your client will be happy with the service provided.

You will need to determine:

  • Their facial shape
  • Skin tone and type
  • Eye shape and colour
  • Their age
  • Preference in style

Asking them the right questions before providing a makeup service will help you to meet your client’s expectations:

  • Do you wear makeup every day?
  • How much time do you have to apply makeup in the morning?
  • Do you have any allergies or reactions to any brands?
  • Do you touch up your makeup during the day?
  • What kind of makeup do you like, e.g. natural, sophisticated?
Asking your client these questions prior to providing a makeup service will help you determine their product needs. Remember, each client has his/her own style, and preference. Listening to your client will help you to evaluate how the client feels about makeup and ensure the best service. Explain to your clients what you are doing and why you are doing it. This will help them to understand the makeup procedure and reproduce the same result at home.
  • Avoid directly naming your client’s imperfections
  • Always use positive language


When making up a client for the first time, it can be tricky to apply. Following these tips will help smooth your makeup application and get a professional result first time.


  • Make sure you have clean hands before applying makeup on a client
  • Use a spatula or the bottom of your brush to remove a product from its container
  • Use clean brushes on each client
  • Use disposable tools to apply mascara
  • Never use the same items on clients unless they have been completely sanitised
  • Never dip a brush already used on a client in its container.


  • Hold your client’s face by the chin, not the top of the head, as this can be uncomfortable and can damage their hairstyle.
  • Keep a good distance between yourself and the client, and make sure you are in front of them, not to the side.
  • If your client is too low, bend your knees, to keep your chest straight and protect your back.
  • Try to use only your hands and not your full arm. This will give you more stability when applying makeup.
  • When doing eye or lip makeup, put a powder puff on your two last fingers. This way, you can touch your client’s face without damaging the foundation.